The campaign spans across New York, LA, and London, boasting over 500 placements across various channels including OLV, social media, digital platforms, out-of-home (OOH), and guerrilla marketing. "Feel it, find it.", introduces viewers to hyper-specific feelings and scenarios via local out-of-home advertisements and contextual digital ads. These ads are complemented by carefully selected music from Epidemic Sound’s extensive soundtrack library, tailored to match the emotions portrayed. By scanning the QR code on each placement, audiences can instantly listen to the song that perfectly captures the essence of each piece.
Art Direction, Campaign
We Are Friends, Alan Barba, Ashley Veltre. Rethink Team.
Work conducted as part of Rethink