Fifty international media were invited to lululemon's HQ in Vancouver for the announcement of FURTHER. The brand's initiative celebrates human possibility and demonstrates how far women can go when supported with resources and product innovation. Optimist was tasked with developing and executing the multi-day experience, highlighting FURTHER and lululemon's foundation in holistic wellness.
Art Direction, Keynote Presentation, Animation
We Are Friends, Alan Barba, Xavier Li, Ryan Bair, Alayna Davidson, Adonis Philp.
Work conducted as part of Optimist