Lululemon: Get Into It Dupe Swap

lululemon's Get Into It campaign reached its climactic finale with an experiential pop-up in Los Angeles. Attendees were given an opportunity to try on and receive their new favorite product firsthand, and the best part? It was free, kinda. Guests were invited to bring any look-alike product, known as a dupe, and could trade it in for the real deal: the lululemon Align Legging. Optimist was tapped to deliver a compelling pop-up design and strategic approach that encouraged guests to try on the product and share their UGC, while celebrating the campaign creative identity and driving traffic to the Century City Mall retail store.

Art Direction, Experiential Design 

We Are Friends, Alan Barba, Ryan Bair, Alayna Davidson, Tyler Murphy, Adonis Philp.

Work conducted as part of Optimist

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