Calaveras
Energy with soul.
Overview
Energy with soul. Built with clarity, character, and an adaptable visual system designed to work across every touchpoint. Rooted in aguas frescas flavors and inspired by Día de los Muertos, Calaveras Energy brings a vibrant Latin perspective to the energy drink category. Developed in collaboration with Buttermilk Creative, the brand blends bold color, expressive typography, and custom illustrations across packaging, identity, and marketing—creating a distinctive system designed to stand out and grow.
Team
Designed in collaboration with Buttermilk Creative.
