Club Optimist

A fluid identity built for optimism.

Brand IdentityArt Direction

Overview

A fluid identity built for optimism. Built with clarity, character, and an adaptable visual system designed to work across every touchpoint.

Team

Alan Barba DesignArt Direction · 2023

Club Optimist identity with fluid forms and energetic typography — case-study image 2
Club Optimist identity with fluid forms and energetic typography — case-study image 3
Club Optimist identity with fluid forms and energetic typography — case-study image 4
Club Optimist identity with fluid forms and energetic typography — case-study image 5
Club Optimist identity with fluid forms and energetic typography — case-study image 6
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