Lululemon Further

Launch work for a record-setting ultramarathon.

Brand MessagingArt Direction

Overview

Launch work for a record-setting ultramarathon. Built with clarity, character, and an adaptable visual system designed to work across every touchpoint.

Team

Alan Barba DesignArt Direction · 2024

lululemon Further campaign celebrating women ultramarathon runners — case-study image 1
lululemon Further campaign celebrating women ultramarathon runners — case-study image 2
lululemon Further campaign celebrating women ultramarathon runners — case-study image 3
lululemon Further campaign celebrating women ultramarathon runners — case-study image 4
lululemon Further campaign celebrating women ultramarathon runners — case-study image 6
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