Lululemon

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Brand MessagingArt DirectionCampaign
lululemon Get Into It Align legging dupe-swap experience in Los Angeles

Overview

lululemon invited guests to exchange a look-alike product—or “dupe”—for a pair of Align leggings at an experiential pop-up in Los Angeles. Optimist designed the experience to encourage product trial, user-generated content, and visits to the nearby lululemon store.

Team

We Are FriendsAlan BarbaSaxon Campbell

Red lululemon experience displaying Align leggings around an illuminated logo
Guest posing inside the curved red entrance of the lululemon activation
Guest exchanging leggings at the lululemon Get Into It counter
Guest exploring product drawers inside the red lululemon experience
Abstract pink and red entrance tunnel at the lululemon activation
Aerial view of the lululemon Align legging dupe-swap installation and crowd
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