Lululemon Studio

An immersive expression of movement and community.

Brand IdentityArt Direction
lululemon Studio immersive media and fitness experience

Overview

Optimist created an immersive media experience introducing lululemon Studio, a platform connecting members with fitness content, communities, and products. Presentations and a choreographed workout brought the platform’s range of classes and commitment to personal well-being to life.

Team

We Are FriendsAlan BarbaSaxon Campbell

lululemon Studio participant inside the immersive experience
lululemon Studio fitness programming and branded environment
Guests taking part in a choreographed lululemon Studio workout
lululemon Studio presentation inside an immersive media space
Movement and community moment from the lululemon Studio event
lululemon Studio experiential branding and fitness content
Wide view of the lululemon Studio experience
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